Published at Sunday, April 08th, 2018 - 10:24:28 AM. Tennis. By Livia Febe.
But with all due respect to these cons there are too many pros for the ITF not to move forward with these proposed changes. There is no denying that Davis Cup has becoming increasingly irrelevant in a crowded calendar and that is a result in large part to the lack of consistent star power. The established elite can hardly be blamed for not wanting to commit to multiple ties though particularly given that they do not know where or on what surface they will be played. By reducing the Davis Cup to a single week players will now know where and when they will be expected to compete and when factoring in travel and preparation it will also ultimately require less of a commitment of their valuable time than the current format does. It is a recipe that must look more enticing to the biggest names.
Condensing the team competition to a single week is arguably one of the best ways to help put it back in the spotlight as well. As noted Davis Cup tends to get lost in a crowded tennis calendar with the focus spread to all corners the globe at various junctures in the season. By assigning it a single week at a single venue where all the teams will compete all the attention is directed to that one place in time. As it can travel to different host cities it also presents an opportunity to bring that magnified focus to areas of the world that field Davis Cup Teams that might not be able to wrangle that level of attention on their own.
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