By Astride Astrid. Tennis. Published at Monday, April 09th, 2018 - 06:46:32 AM.
This new innovation created in collaboration with French tech outfit PIQ which is also working on bringing more sensor based analytics to other sports like golf and skiing is part of two big trends. The obvious trend is the data driven way to understand your game. As Genie Bouchard said at Friday’s product launch at the Manhattan Plaza Racquet Club “people can tell you when you’re hitting the ball but there’s nothing more accurate than technology.” The metrics she is most interested in are where in her stroke she typically makes contact with the ball and the speed of her arm on groundstrokes.
Tennis players make a LOT of money. The ones at the top make millions a year JUST from their on-court accomplishments alone (not to mention the mind-blowing figures of money thrown at them for sponsorship and adverts and so on). So should there not be a certain respect a certain decorum that acknowledges their position and their iconic status - something representative of their understanding how those they influence can mimic behavior that they are not only heroes but examples of how to live life? Tennis needs strong role models who lead the way. The players not at the top make a lot of money too. The ones outside the top 100 can make a living that way. Of course getting to 200 in the world is not easy as that means a player is in the best 200 in the world. Just do the math on the world population and surely it’s an impressive feat too. The point is if Roger Federer who smashed rackets as a teenager can stop for the most part (he does occasionally have a tantrum) if Nadal can never ever smash one because his coach stated when he was a child that if he ever did that they would be finished if those players can have the discipline and mental focus and not be violent and channel the frustration of some moments into improving their play in the following points is that not what should be trained encouraged and implemented on a much wider scale?
But with all due respect to these cons there are too many pros for the ITF not to move forward with these proposed changes. There is no denying that Davis Cup has becoming increasingly irrelevant in a crowded calendar and that is a result in large part to the lack of consistent star power. The established elite can hardly be blamed for not wanting to commit to multiple ties though particularly given that they do not know where or on what surface they will be played. By reducing the Davis Cup to a single week players will now know where and when they will be expected to compete and when factoring in travel and preparation it will also ultimately require less of a commitment of their valuable time than the current format does. It is a recipe that must look more enticing to the biggest names.
Lightning fast players like Sascha Zverev and Ana Ivanovic will perform in the new adizero Ubersonic 2. Their dynamic and aggressive style calls for a shoe that doesn’t get in the way of their game but elevates it to new heights. For them – and for all players who waste no time scoring points sprinting cross-court to hit impossible winners - the adizero Ubersonic 2 is the right choice.
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