Published at Monday, March 12th, 2018 - 09:07:41 AM. Tennis. By Livia Febe.
Do sponsors support their charge’s behaving in such a manner? Do they appreciate having their products smashed just to advertise (and how is it more of an advert anyway?)? Do they condone such an example to the rest of the world that could potentially get further into the sport and what of the tennis federations and associations that could stamp this behavior out and do very little? Of course it’s necessary to express oneself in the simmering experience of top-level tennis but violent conduct needs to be curtailed before it gets out of hand. Tennis is evolving rule changes are being brought in the subject of equal pay has been addressed and there is a fierce new generation of talent. But now is the time to make sure tennis doesn’t become just another modern spectacle that surrenders its very essence in order to entertain. It can and always has entertained but it doesn’t need to dumb down or reduce what makes it so unique what makes it such a fascinating and compelling sport both from a mental and physical viewpoint.
Last year the inaugural Laver Cup which pitted Team Europe against Team World generated plenty of buzz. The vast majority of it was positive and the event was deemed an immediate and overwhelming success. Not surprisingly many found it impossible not to compare it to the other team competition in men's tennis the Davis Cup and suffice it to say it was not a favorable comparison where the more historic competition was concerned. Whether or not that was the catalyst for change folks may never know but it was music to the ears when earlier this week International Tennis Federation President David Haggerty announced that the ITF was on the verge of making some much-needed adjustments to Davis Cup.
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