By Juliya Tatyana. Tennis. Published at Tuesday, January 02nd, 2018 - 18:37:00 PM.
Do sponsors support their charge’s behaving in such a manner? Do they appreciate having their products smashed just to advertise (and how is it more of an advert anyway?)? Do they condone such an example to the rest of the world that could potentially get further into the sport and what of the tennis federations and associations that could stamp this behavior out and do very little? Of course it’s necessary to express oneself in the simmering experience of top-level tennis but violent conduct needs to be curtailed before it gets out of hand. Tennis is evolving rule changes are being brought in the subject of equal pay has been addressed and there is a fierce new generation of talent. But now is the time to make sure tennis doesn’t become just another modern spectacle that surrenders its very essence in order to entertain. It can and always has entertained but it doesn’t need to dumb down or reduce what makes it so unique what makes it such a fascinating and compelling sport both from a mental and physical viewpoint.
Alexander Chan adidas Category Director Tennis - “The adizero Ubersonic 2 is the next generation of adizero tennis shoes for players who thrive on the advantage of speed. It’s built to let players reap the benefits of a low-to-court feel coupled with the enhanced fit provided by Primeknit technology. With the adizero Ubersonic 2 you’ve got tour level performance lightning quickness and supreme confidence wrapped in a modern day tennis silhouette.
The Heritage collection has evolved to feature a new set of styles for the start of the season. The Heritage offerings continue to utilize the brand’s Iconic red white and navy palette with archival design details like stripes color blocking and pleats. Classic silhouettes feel ultra-now with pieces such as the loose layering practice tank slim fit pant and striped pleated skort. Updated proportions include a long cropped fit on the Heritage Jacket and fresh details like a large FILA outline print. The collection’s premium plus jersey fabrications make for premier texture throughout. The Heritage styles will be worn by FILA players including Karolina Pliskova currently ranked #6 on the WTA Tour.
Lightning fast players like Sascha Zverev and Ana Ivanovic will perform in the new adizero Ubersonic 2. Their dynamic and aggressive style calls for a shoe that doesn’t get in the way of their game but elevates it to new heights. For them – and for all players who waste no time scoring points sprinting cross-court to hit impossible winners - the adizero Ubersonic 2 is the right choice.
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