Published at Sunday, April 08th, 2018 - 12:09:33 PM. Tennis. By Juliya Tatyana.
Condensing the team competition to a single week is arguably one of the best ways to help put it back in the spotlight as well. As noted Davis Cup tends to get lost in a crowded tennis calendar with the focus spread to all corners the globe at various junctures in the season. By assigning it a single week at a single venue where all the teams will compete all the attention is directed to that one place in time. As it can travel to different host cities it also presents an opportunity to bring that magnified focus to areas of the world that field Davis Cup Teams that might not be able to wrangle that level of attention on their own.
Do sponsors support their charge’s behaving in such a manner? Do they appreciate having their products smashed just to advertise (and how is it more of an advert anyway?)? Do they condone such an example to the rest of the world that could potentially get further into the sport and what of the tennis federations and associations that could stamp this behavior out and do very little? Of course it’s necessary to express oneself in the simmering experience of top-level tennis but violent conduct needs to be curtailed before it gets out of hand. Tennis is evolving rule changes are being brought in the subject of equal pay has been addressed and there is a fierce new generation of talent. But now is the time to make sure tennis doesn’t become just another modern spectacle that surrenders its very essence in order to entertain. It can and always has entertained but it doesn’t need to dumb down or reduce what makes it so unique what makes it such a fascinating and compelling sport both from a mental and physical viewpoint.
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