By Aki Mai. Tennis. Published at Sunday, February 18th, 2018 - 02:46:48 AM.
Condensing the team competition to a single week is arguably one of the best ways to help put it back in the spotlight as well. As noted Davis Cup tends to get lost in a crowded tennis calendar with the focus spread to all corners the globe at various junctures in the season. By assigning it a single week at a single venue where all the teams will compete all the attention is directed to that one place in time. As it can travel to different host cities it also presents an opportunity to bring that magnified focus to areas of the world that field Davis Cup Teams that might not be able to wrangle that level of attention on their own.
This new innovation created in collaboration with French tech outfit PIQ which is also working on bringing more sensor based analytics to other sports like golf and skiing is part of two big trends. The obvious trend is the data driven way to understand your game. As Genie Bouchard said at Friday’s product launch at the Manhattan Plaza Racquet Club “people can tell you when you’re hitting the ball but there’s nothing more accurate than technology.” The metrics she is most interested in are where in her stroke she typically makes contact with the ball and the speed of her arm on groundstrokes.
Tennis players make a LOT of money. The ones at the top make millions a year JUST from their on-court accomplishments alone (not to mention the mind-blowing figures of money thrown at them for sponsorship and adverts and so on). So should there not be a certain respect a certain decorum that acknowledges their position and their iconic status - something representative of their understanding how those they influence can mimic behavior that they are not only heroes but examples of how to live life? Tennis needs strong role models who lead the way. The players not at the top make a lot of money too. The ones outside the top 100 can make a living that way. Of course getting to 200 in the world is not easy as that means a player is in the best 200 in the world. Just do the math on the world population and surely it’s an impressive feat too. The point is if Roger Federer who smashed rackets as a teenager can stop for the most part (he does occasionally have a tantrum) if Nadal can never ever smash one because his coach stated when he was a child that if he ever did that they would be finished if those players can have the discipline and mental focus and not be violent and channel the frustration of some moments into improving their play in the following points is that not what should be trained encouraged and implemented on a much wider scale?
Alexander Chan adidas Category Director Tennis - “The adizero Ubersonic 2 is the next generation of adizero tennis shoes for players who thrive on the advantage of speed. It’s built to let players reap the benefits of a low-to-court feel coupled with the enhanced fit provided by Primeknit technology. With the adizero Ubersonic 2 you’ve got tour level performance lightning quickness and supreme confidence wrapped in a modern day tennis silhouette.
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