Published at Sunday, April 08th, 2018 - 12:07:15 PM. Tennis. By Astride Astrid.
CV technology was originally designed for the aerospace industry to dissipate vibrational energy in airplanes and space vehicles. Wilson LABSTM the innovation hub at Wilson worked with CV's creator Materials Sciences Corporation to evaluate how the technology could be used to help tennis players battle the compounding physical effects of the faster harder-hitting modern game of tennis and the rigorous training athletes undergo to prepare for match-level play.
Condensing the team competition to a single week is arguably one of the best ways to help put it back in the spotlight as well. As noted Davis Cup tends to get lost in a crowded tennis calendar with the focus spread to all corners the globe at various junctures in the season. By assigning it a single week at a single venue where all the teams will compete all the attention is directed to that one place in time. As it can travel to different host cities it also presents an opportunity to bring that magnified focus to areas of the world that field Davis Cup Teams that might not be able to wrangle that level of attention on their own.
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