Published at Thursday, March 29th, 2018 - 00:10:00 AM. Tennis. By Livia Febe.
But with all due respect to these cons there are too many pros for the ITF not to move forward with these proposed changes. There is no denying that Davis Cup has becoming increasingly irrelevant in a crowded calendar and that is a result in large part to the lack of consistent star power. The established elite can hardly be blamed for not wanting to commit to multiple ties though particularly given that they do not know where or on what surface they will be played. By reducing the Davis Cup to a single week players will now know where and when they will be expected to compete and when factoring in travel and preparation it will also ultimately require less of a commitment of their valuable time than the current format does. It is a recipe that must look more enticing to the biggest names.
Do sponsors support their charge’s behaving in such a manner? Do they appreciate having their products smashed just to advertise (and how is it more of an advert anyway?)? Do they condone such an example to the rest of the world that could potentially get further into the sport and what of the tennis federations and associations that could stamp this behavior out and do very little? Of course it’s necessary to express oneself in the simmering experience of top-level tennis but violent conduct needs to be curtailed before it gets out of hand. Tennis is evolving rule changes are being brought in the subject of equal pay has been addressed and there is a fierce new generation of talent. But now is the time to make sure tennis doesn’t become just another modern spectacle that surrenders its very essence in order to entertain. It can and always has entertained but it doesn’t need to dumb down or reduce what makes it so unique what makes it such a fascinating and compelling sport both from a mental and physical viewpoint.
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