By Aki Mai. Tennis. Published at Wednesday, April 11th, 2018 - 07:29:19 AM.
The Heritage collection has evolved to feature a new set of styles for the start of the season. The Heritage offerings continue to utilize the brand’s Iconic red white and navy palette with archival design details like stripes color blocking and pleats. Classic silhouettes feel ultra-now with pieces such as the loose layering practice tank slim fit pant and striped pleated skort. Updated proportions include a long cropped fit on the Heritage Jacket and fresh details like a large FILA outline print. The collection’s premium plus jersey fabrications make for premier texture throughout. The Heritage styles will be worn by FILA players including Karolina Pliskova currently ranked #6 on the WTA Tour.
Do sponsors support their charge’s behaving in such a manner? Do they appreciate having their products smashed just to advertise (and how is it more of an advert anyway?)? Do they condone such an example to the rest of the world that could potentially get further into the sport and what of the tennis federations and associations that could stamp this behavior out and do very little? Of course it’s necessary to express oneself in the simmering experience of top-level tennis but violent conduct needs to be curtailed before it gets out of hand. Tennis is evolving rule changes are being brought in the subject of equal pay has been addressed and there is a fierce new generation of talent. But now is the time to make sure tennis doesn’t become just another modern spectacle that surrenders its very essence in order to entertain. It can and always has entertained but it doesn’t need to dumb down or reduce what makes it so unique what makes it such a fascinating and compelling sport both from a mental and physical viewpoint.
If you rarely (or never) break strings just make sure you bring two racquets. If you break strings more often then 3-4 racquets will do the trick. Ideally your back up racquets should be as similar as possible to your racquet of choice.
This playfully competitive angle is the second big trend that Babolat taps into. The app accompanying the POP has a social tie-in that allows users to post their scores and see how friends are doing. Speed of serves the length of rallies and the topspin on a forehand all become a part of the PIQ scores users and networks compete for. Normed across sports a tennis player will one day be able to challenge a golfer across the integrated platform. Supercomputers put together data from millions of strokes recorded over the course of two years to create the measures and calibrate the sensors that can now be used by pros and novices alike with any tennis racquet.
Any content, trademark’s, or other material that might be found on the etcarlson website that is not etcarlson’s property remains the copyright of its respective owner/s. In no way does etcarlson claim ownership or responsibility for such items, and you should seek legal consent for any use of such materials from its owner.