By Aki Mai. Tennis. Published at Thursday, March 15th, 2018 - 02:52:18 AM.
The Heritage collection has evolved to feature a new set of styles for the start of the season. The Heritage offerings continue to utilize the brand’s Iconic red white and navy palette with archival design details like stripes color blocking and pleats. Classic silhouettes feel ultra-now with pieces such as the loose layering practice tank slim fit pant and striped pleated skort. Updated proportions include a long cropped fit on the Heritage Jacket and fresh details like a large FILA outline print. The collection’s premium plus jersey fabrications make for premier texture throughout. The Heritage styles will be worn by FILA players including Karolina Pliskova currently ranked #6 on the WTA Tour.
This playfully competitive angle is the second big trend that Babolat taps into. The app accompanying the POP has a social tie-in that allows users to post their scores and see how friends are doing. Speed of serves the length of rallies and the topspin on a forehand all become a part of the PIQ scores users and networks compete for. Normed across sports a tennis player will one day be able to challenge a golfer across the integrated platform. Supercomputers put together data from millions of strokes recorded over the course of two years to create the measures and calibrate the sensors that can now be used by pros and novices alike with any tennis racquet.
Condensing the team competition to a single week is arguably one of the best ways to help put it back in the spotlight as well. As noted Davis Cup tends to get lost in a crowded tennis calendar with the focus spread to all corners the globe at various junctures in the season. By assigning it a single week at a single venue where all the teams will compete all the attention is directed to that one place in time. As it can travel to different host cities it also presents an opportunity to bring that magnified focus to areas of the world that field Davis Cup Teams that might not be able to wrangle that level of attention on their own.
“Countervail can help a player maximize every single swing in a way not possible before” said Hans-Martin Reh General Manager of Wilson Racquet Sports. “This technology coupled with our new sleek racket design elements creates a power-forward racket for a player like Kei – one who excels at playing from the baseline.”
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