By Astride Astrid. Tennis. Published at Monday, April 09th, 2018 - 06:44:40 AM.
Condensing the team competition to a single week is arguably one of the best ways to help put it back in the spotlight as well. As noted Davis Cup tends to get lost in a crowded tennis calendar with the focus spread to all corners the globe at various junctures in the season. By assigning it a single week at a single venue where all the teams will compete all the attention is directed to that one place in time. As it can travel to different host cities it also presents an opportunity to bring that magnified focus to areas of the world that field Davis Cup Teams that might not be able to wrangle that level of attention on their own.
This playfully competitive angle is the second big trend that Babolat taps into. The app accompanying the POP has a social tie-in that allows users to post their scores and see how friends are doing. Speed of serves the length of rallies and the topspin on a forehand all become a part of the PIQ scores users and networks compete for. Normed across sports a tennis player will one day be able to challenge a golfer across the integrated platform. Supercomputers put together data from millions of strokes recorded over the course of two years to create the measures and calibrate the sensors that can now be used by pros and novices alike with any tennis racquet.
Last year the inaugural Laver Cup which pitted Team Europe against Team World generated plenty of buzz. The vast majority of it was positive and the event was deemed an immediate and overwhelming success. Not surprisingly many found it impossible not to compare it to the other team competition in men's tennis the Davis Cup and suffice it to say it was not a favorable comparison where the more historic competition was concerned. Whether or not that was the catalyst for change folks may never know but it was music to the ears when earlier this week International Tennis Federation President David Haggerty announced that the ITF was on the verge of making some much-needed adjustments to Davis Cup.
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