Published at Monday, March 12th, 2018 - 09:00:51 AM. Tennis. By Livia Febe.
The Heritage collection has evolved to feature a new set of styles for the start of the season. The Heritage offerings continue to utilize the brand’s Iconic red white and navy palette with archival design details like stripes color blocking and pleats. Classic silhouettes feel ultra-now with pieces such as the loose layering practice tank slim fit pant and striped pleated skort. Updated proportions include a long cropped fit on the Heritage Jacket and fresh details like a large FILA outline print. The collection’s premium plus jersey fabrications make for premier texture throughout. The Heritage styles will be worn by FILA players including Karolina Pliskova currently ranked #6 on the WTA Tour.
This new innovation created in collaboration with French tech outfit PIQ which is also working on bringing more sensor based analytics to other sports like golf and skiing is part of two big trends. The obvious trend is the data driven way to understand your game. As Genie Bouchard said at Friday’s product launch at the Manhattan Plaza Racquet Club “people can tell you when you’re hitting the ball but there’s nothing more accurate than technology.” The metrics she is most interested in are where in her stroke she typically makes contact with the ball and the speed of her arm on groundstrokes.
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